What We Buy
We Accept All Types of Gold
Broken Gold
Damaged or unwanted pieces
Gold Coins
Sovereigns, Britannias & more
Gold Jewellery
Rings, chains, earrings & more
Gold Bullion
Bars & investment grade gold
AMPM Gold Exchange · Belfast City Centre
Belfast's most trusted gold buyers. Formerly McNeillys Jewellers 80+ years of expertise, transparent valuations, and no pressure to accept any offer.
Pick a date and time that suits you. We'll have a specialist ready to value your gold privately, honestly, and without any pressure.
Why Book With Us
Free, no-obligation valuations in our Belfast City Centre showroom. Appointments take around 30 minutes bring along any gold you'd like assessed.
Come in, get your valuation, decide from there.
Transparent prices based on live gold rates, assessed in front of you.
Private appointments, 1 minute from City Hall.
Accept our offer and get paid immediately.
What Our Customers Say
"Jewellery sold for a good price and a very straightforward process. The coffee was lovely too!"
"I have bought and sold quite a few watches with William and always 1st class service. Everything is as described highly recommended."
"I have known William and his team for a few years from both the buying and selling side. They're always sharing accurate information about the current market to get you a fair price."
"I was looking for a gold chain or bracelet. The lady in the shop showed me examples to try and even advised me on the right length. Brilliant service."
"I recently left my Rolex on consignment with them and it was sold in no time via their extensive WhatsApp group. Payment was completely smooth and very trustworthy."
"I've been supporting AMPM since my first encounter back with McNeillys. Extremely helpful, knowledgeable and friendly. Would recommend William and the team without hesitation."
"William was fantastic, guided me through the whole process. Direct, no bullshit. Five stars without question."
"William was really easy to deal with. A totally hassle-free transaction from start to finish. Would have no hesitation in recommending."
"Can't be beaten on service levels and I've yet to find them beaten on price for the same quality. A great team all round."
What We Buy
Damaged or unwanted pieces
Sovereigns, Britannias & more
Rings, chains, earrings & more
Bars & investment grade gold
Our Belfast Showroom
Our Showroom
We recently opened our brand new showroom in the heart of Belfast City Centre a private, relaxed space where you can come in, have a coffee, and get your gold valued without any of the pressure you'd feel elsewhere.
Whether you've never sold gold before or you've done it a dozen times, you'll feel comfortable here. Discreet. Professional. Exactly how it should be.
The Process
Book online by selecting a time below, or walk in to our Belfast City Centre showroom. Appointments are recommended to guarantee your slot.
We use our advanced XRF scanner for accurate, non-destructive testing giving you a precise, transparent reading of your gold's purity and value in front of you.
We make you a transparent, fair offer based on live gold prices. No pressure to accept. If you're happy, you're paid immediately. If not, you walk away no hard feelings.
Why AMPM Gold Exchange
Formerly McNeillys Jewellers, one of Belfast's most established names in gold and jewellery. Our expertise isn't borrowed it's built over generations.
We assess every piece fairly and offer market-leading prices. No hidden fees, no lowball offers just an honest valuation based on current gold rates.
Your visit is private. Whether you're selling a family heirloom or clearing out a collection, we handle every transaction with complete discretion and respect.
We give you a valuation. You decide what to do with it. There's no pressure, no obligation to sell, and no awkward back-and-forth. The choice is entirely yours.
Drop us a WhatsApp and we'll come straight back to you. Send a photo of your gold, ask a question, or just get a rough idea of value before coming in.
Find Us
A one-minute walk from Belfast City Hall. Easy to get to, easy to park nearby and we're discreet enough that nobody needs to know why you're visiting.